Life & business coach, psychologist, communication expert, and passionate believer in positive human potential.
Be the author,
not an actor in your life.
Make your FREE introductory call
Stress management
Relationship challenges
Decision making
Effective communication
Positive leadership
Self-confidence
Work-life balance
Life transitions
Personal development
What do I do?
As a Leadership Development Specialist, Systemic Business Coach, and former media leader, I support individuals and organizations in building strong, human-centered leadership cultures. My focus is on strengthening autonomy and essential people skills – emotional intelligence, effective communication, and resilience, all critical for navigating change and leading with integrity.
After earning my degree in psychology, I spent 20 years in journalism, most of them in editorial leadership roles. This experience gave me deep insight into organizational dynamics, crisis communication, and mentoring under pressure. Relocating to a new country marked a turning point, where I expanded my expertise by training as a life coach, counselor, and systemic business coach.
Since then, I’ve facilitated over 100 workshops and delivered more than 1,000 hours of coaching, helping professionals, leaders, and teams grow through self-awareness, values-based decision-making, and strategic transformation.
GET TO KNOW ME
What clients say:
“Ida Protuger speaks with great enthusiasm and commitment, which I find truly inspirational. Her dynamic approach, filled with stories and vivid examples, captures my attention and helps me see things from new angles. Through her guidance, I’ve learned to focus on my strengths and resources, which has significantly boosted my confidence in communication and relationships with others. Her ability to connect with people on a deep level makes every session genuinely transformative.”
Ana K,
Product Manager
"Ida is a dedicated professional who has played a crucial role in helping me enhance my resilience and develop effective strategies for coping with stress in everyday challenges. Her counseling techniques are practical and deeply insightful, often prompting me to reflect on aspects of my behavior that I had never considered before. Through her guidance, I've become more self-aware and better equipped to handle the pressures of daily life, making each session with her both enlightening and empowering."
Slagjana S.
Medical doctor
"At the time of the first session, I was hoping for someone to help me emotionally through a difficult time but not just to console me but inspire and provide direction and produce momentum in my life in a completely different set of circumstances. Ida assisted me greatly in establishing goals, and obtaining clarity about my issues. Coaching did get me thinking about my goals and responsibilities in a helpful, realistic, and motivating way. Ida’s presence was a source of security and inspiration".
Ilina B.
CEO of “Mamas food” in Austria
SCHEDULE AN APPOINTMENT
Appointments upon request.
(Appointments during the weekend are also possible)
Building Relationships
About Stress Management
We’re living in a fast-paced world. The digital revolution and the growth of artificial intelligence and machine learning are changing our lifestyles and communication requiring additional resources for adjustment for many of us. At the same time, our daily responsibilities are growing too. Burn-out entered the International Classification of Diseases two years ago.
The best coping instrument against stress is building up resilience. By strengthening resilience, the individual becomes more adaptive to changes and learns how to manage stress using its resources.
Through my coaching process, we can work together on strengthening resilience and learn stress coping strategies towards a more fulfilled life.
About Relationship Challenges
Born as individuals, but without the possibility to survive and thrive alone, we are torn between two fundamental needs. One is the need to confirm our individuality and uniqueness, and the other is the need for acceptance and relatedness with others.
We live in constant antagonism between the need for self-actualization, which makes us turn to ourselves, and on the other hand, we have social needs that turn us towards others. It is a real challenge in social interactions to define boundaries of self, and togetherness. That process requires awareness of own needs and building relationships concerning other people’s needs and emotions.
In this way, there are many inner and interpersonal conflicts.
Through the coaching and counseling process, together we can integrate all these voices which will lead you to discover and focus on what is important for your well-being.
About Decision Making
In decision making, we are very often torn between rational thinking – what our head “says,” or our emotions – what our heart “speaks,” and our intuition – what the voice of our gut “tells us”. On the other hand, our need for acceptance and belongingness sometimes compels us to make decisions based on what others expect from us. It is not easy for the person to integrate all those voices and make the “right” call.
My coaching and counseling methods help integrate all these voices and guide you to uncover and focus on what is important for you and your well-being.
About Effective Communication
Many of us have been in situations where we felt misunderstood. Presentations at work that drain us and leave us feeling unsatisfied, meetings in which there is no real interaction, or everyday miscommunication with our partners. We all want to be perceived in the way we intend to present ourselves and to be able to effectively communicate our thoughts.
In my career as a journalist, I mastered communication and public speaking. But as a life coach, I realized that communication is so much more. We communicate on many levels, through many different channels.
My coaching methods help in increasing the level of consciousness in communication, building awareness about what we want to convey as a message, and building your skills to communicate effectively.
About Work-life Balance
Our work routine, especially in this pandemic era, has changed. Flexible working hours and working from home can give us more freedom to manage our resources, time for example. But it also puts additional pressure on us. Working from home, for example, puts us in several different roles at the same time – partner; parent; professional. This at times could become overwhelming. Answering emails in the evening, endless working hours, and postponing of enjoyment can often lead to burnout.
Self-care techniques that my coaching process provides, like working on your well-being and raising awareness concerning your needs can help you in finding a balance towards a more satisfying life.
About Life Transitions
Humans’ life is never like a smooth path. We are often confronted with life stages or periods when our routine changes dramatically and we are exiting our comfort zone. These kinds of circumstances are when we find ourselves in a different social role (parentship, marriage) or a situation like a divorce, retirement, changing country of living. In these kinds of situations, we can experience crises which are called crises of change.
My counseling methods provide help in finding purpose in a different given context and establishing new goals and meaning in your life.
About Self-Confidence
Self-esteem has a very important role in our well-being. When our self-confidence diminishes, it affects our feelings and behavior. We act like we are less important and our anxiety and negative feelings start to rise. We feel uncomfortable in our bodies.
In these kinds of circumstances, we are not aware of our strengths and resources, instead, we are focused on our weaknesses.
My methods and coaching process aim to support you in discovering your strengths, in establishing care and positive relationship with yourself as a basis to build healthy relationships with others.
book an appointment
About Positive Leadership
Positive leadership is about the ability to trigger positive emotions and inspire people to give the best of them in reaching common goals. That doesn’t mean that the leader can’t have fears, doubts, bad days, or stress.
But she/he has to develop an understanding and care of other people’s needs, strivings and to integrate these interests into a common goal.
My one-on-one coaching process is focused on the personal development of leaders with positive psychology tools and methods, towards their well-being. I provide help in mastering human skills that could help leaders to create a satisfying and supportive work environment.
About Personal Development
We all strive for life satisfaction which is described with the word – wellbeing. To maximize our potential into the quality of life we strive for.
Well-being means happiness but it is much more. We experience moments of happiness during the day but when our daily routine is very stressful, we assess our life as not fulfilled. We can find moments of happiness in one relationship but can rate the same relationship as having no positive impact on us. Well-being is happiness in the long run. It is living a meaningful and fulfilled life.
Personal development counseling offers support in discovering your strengths and resources, using them to design your life towards your strives and goals. To become the author, not an actor in your life.
