During one workshop, the trainer discussed project management tools and emphasized the value of collective thinking. 

“Each individual accumulates knowledge and experiences throughout their lifetime, that navigate their actions and decisions. But what if we pool together the years of gathered knowledge and experience in this room? We’d have resources totaling more than 300 years of collective wisdom. Now, imagine setting common goals using this wealth of knowledge and experience. Could we not arrive at better solutions for common interest and mutual benefit?”, he asked.

In the domain of corporate communication, many companies have yet to embrace a culture of collective thinking, one that nurtures high-quality ideas and decisions.

Discouraging competitiveness

Instead of fostering collaboration and exchanging resources, there is often a competitive atmosphere where team members tend to have their ideas declared the ultimate “winner.” Personal interests in having one’s idea triumph often overshadow the collective interest in arriving at the best possible solution. This shift from individual competition to collective thinking holds the key to unlocking innovative and effective solutions for corporate shared goals.

In the corporate communication of many companies, a culture of collective thinking towards high-quality ideas and decisions is yet to be developed.

Competitive idea confrontations and constructive discussions arising from these conflicts could be welcomed. However, in collective thinking, the focus is not on whose idea is the best to win, but on how to reach the best solution or decision where everyone contributes with personal resources (knowledge and experience).

Promoting a communication culture that emphasizes declaring an “idea winner” discourages less confident team members, who also possess valuable knowledge and experience resources. Fear of criticism, ridicule, or rejection of the idea or suggestion can be significant limiting factors in their communication.

“What if they mock my idea?” “What if it’s not valuable enough to share?” “Will I face criticism?” These are just some of the doubts that exclusivity and competitiveness in declaring a “winner” triggers.

Collective thinking as a resource

Leaders hold a crucial role in nurturing collective thinking as a resource. Those appreciating the value of experience and knowledge in each team member foster a safe environment for exchanging ideas. They see the synergy from combined resources as valuable input toward better, well-informed, and inclusive decisions.

To create this environment, leaders shouldn’t feel pressured to provide the best solution but should ensure a space where the highest-quality solutions and inclusive decisions prevail. In doing so, they trigger the full potential of each individual, shaping the company’s future.